Worse yet, many SMBs don’t even have in-house IT staff – meaning nobody in the company or organization has any insight into the problem.Īt the same time, even when internal IT personnel is on deck, many support technicians fail to recognize the financial implications of downtime when it comes to lost revenue, lost productivity, and lost customers.Īll levels at an SMB must have insight into the probability and implications of downtime. While most C-level executives understand network operations play a pivotal role in productivity, service, and profitability, they don’t have the same awareness as IT personnel when it comes to the frequency of downtime and what makes their data center infrastructure vulnerable to it. BRIDGING THE GAP BETWEEN C-SUITE EXECUTIVES AND IN-HOUSE IT TEAMS This lack of insight and visibility is regrettably putting far too many SMBs at an increased risk for downtime and the costs associated with it. For this reason, they lack a true awareness of the frequency of downtime. Unfortunately, many executives at SMBs are still not as tuned into daily network operations as they need to be. Prolonged or recurring downtime can cripple small businesses and requires the attention and understanding of C-suite management to be properly addressed.

Preventing or rebounding from downtime was once deemed the IT team’s problem, however, this unprecedented modern-day dependence on technology has made the frequency and costs of downtime more of a business problem. Even minimal amounts of unplanned downtime today will result in lost revenue, productivity and negatively impact the overall brand reputation. This reliance on IT systems has also created a stronger link between data center accessibility and total cost of ownership (TCO). Constant network availability has become essential to most small and midsize businesses (SMBs) today. Business momentum, employee productivity, and customer service all depend on an IT infrastructure that must be always both accessible and secure. In today’s increasingly competitive high-tech environment, all business operations must run smoothly and efficiently. No change has been more profound than our dependency on information technology (IT) systems to support critical day-to-day business functions. Small business has changed dramatically within the last decade. WEATHERING THE STORM ZERO IN ON DOWNTIME FOR LONG-TERM BUSINESS CONTINUITY AND CUSTOMER SATISFACTION

Storm it systems